digiVOX, in partnership with Biz-Community proudly brings you a series of training workshops, taking you from the starting line, into the digital race.
With over 6 million South Africans actively accessing the internet via PC, and with South Africa ranked sixth in the global top ten for mobile internet usage and expected to break the 10-million user mark this year, marketers can no longer afford to ignore the opportunities offered by digital marketing.
Join us as we walk you through the blur, and leave you with a mind full of information and the tools to effectively invest in the rapidly expanding world of digital marketing.
Spend a full day learning how to effectively set measurable objectives, learning the difference between pc web and mobile web, creative formats, targeting, planning, buying, implementation and ultimately; the results.
Our first training workshop covers The Art of Digital Media Planning and takes place on Thursday 15 October.
Please note that registration for this workshop has now closed. Please keep checking back for future planned workshops.
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Programme :
08:00-08:30
Registration & Welcome
08:30-09:00
Who's Online in SA (Adrian Hewlett, Chairman : OPA)
09:00-09:45
Why setting objectives is crucial to the entire process
09:45-10:00
Break
10:00-10:45
Selecting digital channels (web, mobile, social media, search etc)
10:45-11:30
Reaching the target market in the right place, at the right time
11:30-12:00
Compiling the Media Plan (from the strategy to the media buy)
12:00-12:30
Creative Options (from banners and text to rich media)
12:30-13:30
Lunch
13:30-14:00
Setting up and implementing the campaign
14:00-14:45
Tracking, Reporting and Optimisation
14:45-15:00
Break
15:00-15:45
An entire campaign overview (from brief to final report)
15:45-16:30
Interactive Q&A and campaign examples
Speakers :
Andrea Mitchell - Chief Digital Guru
Andrea will be imparting her knowledge and 12 years of industry expertise garnered over her career in online marketing, including setting objectives, compiling the media plan, creative formats and tracking.
André Britz – Chief Digital Strategist
André will cover the implementation and steps of compiling an effective online media strategy and plan, from brief to results.
Jonathan Allan-Barrett – The Brand Guy
Jonathan will be sharing his insights regarding unified messages across all platforms, and how to select the right channel to reach your objectives.
Brought to you by digiVOX First Floor, Old Warehouse, Black River Park, Fir Road, Observatory, Cape Town Tel (021) 448 8685 in partnership with Biz-Community
